Why We Are Missing Sales Targets
FREE
BEGINNER
Taught by Joana Inch
Published 15 April 2026 · Updated 9 October 2026
9 min
1 enrolled
Key facts
- Duration
- 9 min
- Delivery
- Online
- Level
- Beginner
- Price
- Free
- Certificate
- No certificate
- Language
- English (Australia)
About this course
This course explores why B2B organisations continue to miss revenue targets despite strong effort, and identifies the structural flaws in traditional sales and marketing playbooks. Across five lessons, it challenges outdated assumptions around funnels, lead generation, and linear buying journeys, introducing Account-Based Marketing (ABM) as a strategic shift from volume-driven activity to account-focused growth.
Syllabus
1. Why We’re Missing Sales Targets
2 lessons · 2 min2. The Sales Target Gap
1 lesson · 2 min3. Outdated Funnels vs. The New Buyer Journey
1 lesson · 2 min4. The Human Element
1 lesson · 1 min5. Account-Based Marketing as the Remedy
2 lessons · 2 minInstructor
